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Revenue and costs

Figures display in British Pound. Weekly, fortnightly, quarterly and yearly convert to a monthly view. One-offs hit the month you assign. Load an example if you want to see the machine working.

Northline Studio. A four-person product studio — subscriptions, retainers, and a modest surplus.

Harbor Coffee. A neighborhood cafe — thin food margins, weekly wages, and rent that does not blink.

Ash & Co. Pre-revenue, post-seed. A grant, a trickle of MRR, and a clock on the remaining cash.

What is in the operating account today.

£38,400.00

Headroom that extends runway. Zero if you do not have one.

£12,000.00

Scenario

This month

Surplus

Recurring revenue

£24,800

Monthly equivalent

Recurring costs

£22,050

Monthly equivalent

Monthly net

+£2,750

Surplus after costs

Runway

Cash is growing

Net is not eating cash

Gross margin
100%
Payroll / revenue
55%
Lowest cash (12 mo)
£38,400.00
Cash in 12 months
£71,400.00

Revenue

Retainers, subscriptions, invoices, product sales, grants.

Monthly eq.£24,800.00

  • Recurring · £11,200.00/mo

  • Invoices · £8,400.00/mo

  • Invoices · £4,200.00/mo

  • Other · £1,000.00/mo

Costs

Payroll, COGS, rent, software, tax, debt — everything that leaves.

Monthly eq.£22,050.00

  • Payroll · £13,600.00/mo

  • Tax & compliance · £1,700.00/mo

  • Contractors · £1,400.00/mo

  • Software · £860.00/mo

  • Rent & facilities · £680.00/mo

  • Marketing · £1,200.00/mo

  • Professional · £240.00/mo

  • Insurance · £90.00/mo

  • Other · £280.00/mo

  • Debt service · £450.00/mo

  • Tax & compliance · £1,200.00/mo

  • Marketing · £150.00/mo

  • Other · £200.00/mo

Twelve-month cashflow

Recurring lines repeat every month. One-offs hit the month you assigned. Ending cash starts from opening cash.

MonthInOutNetCash
October 2026£24,800£22,050+£2,750£41,150
November 2026£24,800£22,050+£2,750£43,900
December 2026£24,800£22,050+£2,750£46,650
January 2027£24,800£22,050+£2,750£49,400
February 2027£24,800£22,050+£2,750£52,150
March 2027£24,800£22,050+£2,750£54,900
April 2027£24,800£22,050+£2,750£57,650
May 2027£24,800£22,050+£2,750£60,400
June 2027£24,800£22,050+£2,750£63,150
July 2027£24,800£22,050+£2,750£65,900
August 2027£24,800£22,050+£2,750£68,650
September 2027£24,800£22,050+£2,750£71,400

Where costs sit

Share of recurring costs, not of revenue.

  • Payroll£13,600 · 62%
  • Operating£5,100 · 23%
  • Tax£2,900 · 13%
  • Debt£450 · 2%

Profit First map

A compass, not a law: 10% profit, 50% owner pay, 15% tax, 25% operating — against your actual split of revenue.

  • Profit target 10%

    £2,750

    Target £2,480

    Actual £2,750

  • Owner / payroll target 50%

    £13,600

    Target £12,400

    Actual £13,600

  • Tax target 15%

    £2,900

    Target £3,720

    Actual £2,900

  • Operating target 25%

    £6,950

    Target £6,200

    Actual £6,950